Nescafé Contest Materials
GRAPHIC DESIGN
A BRIEF BRIEF
Create a promotional campaign to induce trial and promote consumption of Nescafé 3-in-1’s new variants. Target market are young adults/college students 18 to 21 y.o.
Create a promotional campaign to induce trial and promote consumption of Nescafé 3-in-1’s new variants. Target market are young adults/college students 18 to 21 y.o.
WHAT'S THE BIG IDEA
A promotional contest using trash talk to challenge college students to create their own ad.
A promotional contest using trash talk to challenge college students to create their own ad.
